Hmm. Exactly as written, in the English language. Right.
I can think of three valid possibilities right off the bat: a medium ch like 'chop' so tchob-em. Or a hard ch like 'chrysalis' so Kob-em. Or a soft ch like 'chemise', so shob-em.
Don't you guys know this stuff? I know how to pronounce Dun Laoighaire, Port Laoighse, shenanigans, and Arkansas properly. <-- not bragging or anything, but hey...
You are the man. You picked up the ball that brad so publicly (one would almost say shamefully or even nefariously) dropped. Though he did make a decent effort there at the end.