Internet Traffic is now 51% Non-Human
So you thought the Internet was made by and for people? Think again. A study by Incapsula, a provider of cloud-based security for web sites (mind you where this data comes from), concludes that 51% of all Internet traffic is generated by non-human sources such as hacking software, scrapers and automated spam mechanisms. While 20% of the 51% non-human traffic is’ good’, the 31% majority of this non-human traffic is potentially malicious.
The study is based on data collected from 1,000 websites that utilize Incapsula’s services, and it determined that just 49% of Web traffic is human browsing. 20% is benign non-human search engine traffic, but 31% of all Internet traffic is tied to malicious activities. 19% is from ” ‘spies’ collecting competitive intelligence,” 5% is from automated hacking tools seeking out vulnerabilities, 5% is from scrapers and 2% is from content spammers.